Updated: Oct 13, 2020
I want to begin by saying I have had the absolute privilege to speak directly with the founders and team at Bobbie, a new and long-awaited formula company with a focus on providing a European-style recipe in the USA. (That's right, no more black market formula from Europe!) The team at Bobbie found my blog and stories I've shared about formula-feeding and invited me, along with several other incredibly inspiring women/mothers, to give them insight into formula-feeding out of necessity.
Through conversations with Bobbie, Meghan Koziel of She Sparkles On shed light on a problem that shook me to my core. Meghan underwent a double mastectomy prior to giving birth. For those who don't know, a mastectomy means all breast tissue is removed and in most cases, nipples cannot be spared. To put it simply, breastfeeding is no longer possible. Women are able to call their insurance companies and request a free breast pump in a single, 15-minute conversation. When Meghan reached out to her insurance company to get formula covered, she was led in circles with ultimately no resolution to this day. The video below produced by Bobbie beautifully demonstrates this mastectomy insurance gap. I'm proud to have been featured in it, as well.
I have to say that through these conversations, I have found Bobbie to be a company with integrity. They are on a mission to find women who have had double mastectomies and are due to give birth in 2021. They are pledging to support five moms with one year of Bobbie formula for free. If this is you or someone you know, please share your story with Bobbie here.
Thank you, Bobbie, for identifying a dire need in this country to provide high-quality formula to our babies. Thank you for reaching out to real parents to hear their stories. Thank you for identifying deeper issues around formula-feeding and going beyond simply bringing a new product to market. Thank you for helping to find solutions.
My journey has opened my eyes to stories and information that I would have never otherwise known. My hope is that through these open and honest conversations mothers are having in such a public setting, we can keep identifying these gaps and start to build bridges together.
I have not been compensated in any way for sharing this information. The ideas and opinions shared in this post are solely and genuinely my own.